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Adidas, MSU apologize for obscene phrase on Mississippi state baseball jersey

By Baseball jersey

STARKVILLE, MS (AP) – Mississippi State Athletics Director Scott Stricklin has apologized for an obscene phrase on one of the baseball team’s training jerseys.

The Bulldogs have new Adidas baseball training jerseys that say “Viva Starkvegas” on the front. The university is located in Starkville, which is sometimes jokingly referred to as Starkvegas. There are also little dots on the rest of the jerseys that spell out different phrases, one of which was an obscene phrase referring to her rival Ole Miss.

Stricklin sent a statement on Twitter Thursday saying the phrase was “totally unacceptable and does not reflect the standards and values ​​of Mississippi State University.”

Mississippi state spokesman Bill Martin said the school did not approve the design until it was released.

Michael Erhlich, the director of public relations for Adidas in the United States, issued a statement apologizing for the jerseys and said it was the company’s mistake.

“Today’s Bulldogs base layer graphic featured old artwork that had never been shown in college,” Erhlich said in an email response. “This graphic does not reflect our brand values ​​or those of Mississippi State. We take full responsibility for this error and wish Mississippi State the best of luck during Super Bulldog Weekend.”

The Bulldogs host Florida in a three-game series this weekend at Dudy Noble Field.

(Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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