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EEG launches Esports sports betting platform in New Jersey

Esports bets are expected to be large – their exact size has been the subject of some speculation. A company aptly called the Esports Entertainment Group (EEG) wants to believe that the esports betting market could reach $205 billion as early as 2027. Whether that’s true would depend on many factors, including the rate of adoption, passage of laws allowing sports betting, and more. .

Scaling operations in New Jersey and the United States

In the meantime, EEG is wasting no time and is already accepting competitive video game betting out of New Jersey where it first acquired a temporary license from the Division of Gaming Enforcement earlier this year. After operating a trial period and successfully completing it, EEG has now launched its full offering on Monday, focusing exclusively on esports gaming.

The regulator has confirmed that it has cleared the company to launch its platform exclusively dedicated to esports. The company operates in partnership with the land-owned Bally’s Hotel and Casino Atlantic City, a prerequisite for performing any interactive betting option.

Commenting on this launch, the CEO of EEG Grant Johnson welcomed the opportunity to launch in the Garden State, calling it a testament to the hard work everyone has put in over the years to make this launch a reality. He added:

“As the first licensed esports-focused betting site in North America, we are thrilled to fully launch the platform in New Jersey, one of the premier sports betting jurisdictions in the world. country.”

EEG CEO Grant Johnson

EEG is effectively the first company to get into esports and focus exclusively on sports betting segments.

The unrealized potential of sports betting

While other brands have started to feature esports as part of their offerings – especially amid global sports shutdowns throughout 2020 – few have taken it as far as the London-based company that has up to 13 states to expand into based on current law. in the USA.

EEG also has offices in Hoboken, New Jersey to preside over’s North American expansion beginning in the Garden State. accepts bets on a range of competitive games including Counter-Strike: Global Offensive, Call of Duty, League of Legends, Overwatch and Dota 2. New Jersey has already invested in esports in 2021 depositing 200,000 $ to set up an esports hub development at the University of Stockton, in hopes of turning Atlantic City and the state into a national esports hub, an ambition shared by Las Vegas and Nevada as well. In the meantime, EEG has hosted skill-based betting events in Atlantic City.