Jersey Mike’s takes its motto literally. The sandwich chain, which markets itself as ‘A Sub Above,’ announced Thursday a partnership with Israeli drone delivery provider Flytrex to deliver subs across the sky to customers in Holly Springs, Carolina North. Customers will be able to have Jersey Mike orders sent directly to their backyard in five minutes.
The new partnership strengthens Flytrex’s presence in North Carolina, where it delivers everything from groceries to chicken wings to approximately 10,000 residents in the tri-city center of Holly Springs, Fayetteville and Raeford.
Flytrex flies in the state in conjunction with local partner, Causey Aviation Unmanned. The companies recent agreement with the FAA allows drone deliveries within a 1 nautical mile radius.
Watch: Drones in the backyard FAA grants home delivery to Flytrex
“In partnership with Flytrex, we’re thrilled that our fans can enjoy the freshest sub sandwiches transported straight to their backyards – it’s truly a sub from above,” said Scott Scherer, CIO of Jersey Mike’s Franchise Systems Inc.
Jersey Mike customers can order drone delivery through the Flytrex app. The app provides updates to customers along the route, similar to third-party food delivery services like Uber Eats or DoorDash. Once the drone arrived, the order was lowered to the customer’s garden by wire.
Flytrex CEO Yariv Bash hinted that the partnership is still in its infancy. “We’re thrilled to team up with Jersey Mike’s to deliver subs to the skies of North Carolina and look forward to expanding our partnership wherever they deliver their delicious food,” he said in a statement. Press release.
“Drone delivery is accelerating faster than anyone could have imagined,” Bash continued, “and we’re excited to be at the forefront of this movement – using our technology to ensure retailers and restaurants can stay ahead of the super-fast delivery curve.”
Bash and Flytrex have been busy for the past few months. Most notably, the drone delivery provider last month launched a service in Granbury, Texas, in conjunction with Brinker International, which owns brands like Chili’s Grill & Bar and Maggiano’s Little Italy. This comes after Flytrex secured a $40 million fundraise in November to expand operations.
Read: Wings over Texas: Flytrex drones deliver It’s Just Wings in Lone Star State
Read: Flytrex will fly chicken wings in North Carolina
According to Flytrex, the company has made more drone deliveries than any other company operating in the United States.
But Bash aims even higher. Flytrex is nearing the end of a years-long regulatory process to obtain airworthiness certification from the FAA. That would give the company’s drone delivery network far more leeway than a commercial drone certification, which is limited by FAA regulations for unmanned aircraft systems (UAS).
“The difference is huge. You can buy a commercial drone at Best Buy, whereas it takes three to five years to certify an aircraft. So to the untrained eye, they all look the same: a box with a few propellers,” Bash told Modern Shipper in an October interview. “But from an aviation perspective, these are very different machines from most of the ones you see flying overhead.”
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