Jersey brand

Jersey Mike’s annual fundraiser holds special place for local GM this year

HARRISONBURG, Va. (WHSV) – Jersey Mikes’ across the country are in the middle of their annual giving month.

During the month of March, the company picks a charity each year to donate to, this year it’s the Special Olympics.

Throughout the month the store accepts donations and gives different coupons and rewards out in return.

“People are encouraged and asked to provide donations toward Special Olympics and on March 30th, the day of giving all Jersey Mike’s are gonna do all sales toward Special Olympics,” Bill Daulton, General Manager of Harrisonburg Jersey Mike’s said.

Rounding out the giving month, the sub shop holds a giving day, this year on March 30th, where 100% of the proceeds made go to the Special Olympics.

“Last year during month of giving and day of giving we raised $15 million nationwide so they’re really looking to surpass that to try and help with Special Olympics and bring a lot of publicity to the event,” Daulton said.

Although Jersey Mike’s storefronts across the country will be participating in giving day geared toward the Special Olympics, this year’s charity hits close to home for the General Manager of the Harrisonburg location on University Blvd.

“Jersey Mikes reached out to me personally and I’m very honored in that sense because I actually have kind of a unique story that is affiliated with Special Olympics,” Daulton said. “I come from a rather large family of 16 and I have 11 brothers and sisters that have down syndrome and so Special Olympics has always been a special part of our lives growing up.”

The Special Olympics brings people with disabilities a sense of ability and normalcy in their lives.

”It provides so much empowerment to these people with disabilities or special needs, it gives them such a sense of inclusion, and I just remember how it affected my brothers and sisters growing up how they would just light up and it was just the highlight of the summer for sure every year for them,” Daulton said.

It’s safe to say, Daulton hopes the Harrisonburg Jersey Mike’s, and those across the country, are packed on March 30th to raise as much money as possible for a cause that’s so important to him.

“I’m just really honored and happy to be in a position where I’m able to help provide and give a little bit back to Special Olympics, something that provides so much for our people with disabilities.”

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