Jersey brand

LeBron James has led the NBA in jersey sales this season

LeBron James just completed one of his best statistical seasons ever – at 37.

He averaged 30.3 points, 8.2 rebounds and 6.2 assists per game, and if it hadn’t been for an ankle injury late in the schedule, he might have won his second marker title.

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Unfortunately, from a team perspective, it was a wasted year for the four-time MVP as his Los Angeles Lakers failed to reach the Qualifying Tournament after many expected them to reach the Finals. of the NBA.

But that apparently didn’t dampen James’ popularity in the NBA.

From the Lakers Nation:

“Lakers superstar LeBron James led the NBA in jersey sales based on sales from the second half of the 2021-22 season, the league announced.

“James has topped the jersey sales charts throughout the year as he also topped the sales charts in the first half of the season, while the Lakers also topped all of them. sales of goods.”

Since entering the league for the 2003-04 season, James has been one of its most popular players, and dressing for the Lakers hasn’t really hurt his brand.

He likes to think of himself as an individual brand and a conglomerate, and despite having the most disappointing season in Lakers history, that brand still looks very strong.