The revitalization of Jersey City’s West Side continues to progress as a New York-based developer with multiple projects underway is proposing another complex at an intersection near public transit.
The Jersey City Planning Board is tentatively set to consider an application that would breathe new life into an industrial property at 70 Mallory Avenue. The lot sits diagonally across from The Lofts at West Side Station and is adjacent to the development at 400 Claremont Avenue.

The land, which currently houses a two-story industrial building, is about a block from the West Side Avenue station on the Hudson Bergen light rail system. A company called DHA Capital submitted a proposal to demolish the existing structures and replace them with an L-shaped development that would rise six stories and approximately 70 feet at the highest point.
The plans, drawn up by Hoboken-based MVMK Architecture + Design, include a section that crosses Yale Avenue and the ground floor is expected to house 2,000 square feet of retail space. This element would be located along Mallory Avenue and reduce the height of the building to a single story, bringing the structure on a grander scale with neighboring properties.

The proposal includes 136 smaller residential units, with 59 studios and 72 one-bedroom spaces. The rest of the project, which does not include affordable housing, consists of five two-bedroom units.
DHA Capital’s plan includes a 53-car parking garage and spaces for 70 bicycles on the ground floor. The proposal includes a 1,750 square foot communal rooftop terrace, shared rooftop garden space, and an extensive green roof system to help with stormwater runoff.
The sixth floor of the development also includes indoor amenity space totaling 1,500 square feet consisting of a gym and lounge. The complex’s exterior would use modular brick veneer and “faux bois” aluminum cladding on the top floor if completed.
The proposed development is located within Mid-Rise District A of the Culver Highway 440 Redevelopment Plan and does not require any variances to existing zoning. The bid is expected to be heard by the Jersey City Planning Board at their April 26 virtual meeting, which begins at 5:30 p.m. and can be accessed at this link or by using Zoom webinar ID 822 9826 6771.
The 70 Mallory Avenue plan is the second proposal DHA Capital is seeking to advance at the meeting, as the company is also expected to present a separate 365-unit project for multiple lots along nearby Culver Avenue.