Jersey brand

Playtech relaunches betPARX in New Jersey and Pennsylvania

London-listed gaming technology provider Playtech has relaunched betPARX’s iGaming and sportsbook apps in New Jersey and Pennsylvania.

Greenwood Gaming’s betPARX brand now uses Playtech’s IMS and Player Account Management platforms and offers over 50 Playtech titles, as well as many titles from third-party partners such as IGT, Konami and AGS.

“We are excited to continue to expand Playtech’s iGaming and sports betting partnership with betPARX in additional US markets,” said Playtech CEO Mor Weizer. “Playtech’s industry-leading software and expertise deliver a high-quality customer experience, and that’s exactly what the highly sophisticated consumer market in the United States demands.

“We look forward to further expanding our footprint in the United States and working with betPARX to deliver world-class gaming and sports betting entertainment across multiple states and products.”

Parx Casino, Pennsylvania’s largest casino, partnered with Playtech in February 2021, making it the first operator in the United States to launch Playtech’s IMS iGaming platform.

Playtech has also partnered with betPARX and Gun Lake Casino to launch the Play Gun Lake app in Michigan, while betPARX this week reached an agreement to enter Ohio’s regulated mobile sports betting market through a partnership with the Memorial Tournament.

“We are incredibly proud to launch betPARX in conjunction with a leading technology provider in Playtech,” said Matthew Cullen, Senior Vice President of iGaming and Sports at betPARX. “We have made the registration, deposit and withdrawal process as easy and smooth as anything in the industry. In addition, we have created a product that guarantees an excellent experience for any user, casino or sport.

The launch in Pennsylvania marks the third US state in which Playtech is now licensed and operational.

Shares in Playtech plc (LSE: PTEC) were trading down 0.80% at 619.50 pence per share in London on Thursday morning.