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She Runs It and digitalundivided Create Custom START Program to Empower Women of Color Entrepreneurs in Marketing, Media and Tech | New

NEWARK, New Jersey–(BUSINESS WIRE)–June 15, 2022–

She Runs It, a 501c3 organization that champions women in the marketing industry, announced a partnership with digitalundivided, the leading nonprofit that leverages data, programs and advocacy to catalyze economic growth for women entrepreneurs latinas and blacks, to launch the She Runs It x digitalundivided: START program. This new program is an early-stage startup accelerator, inspired by digitalundivided’s decade-long history of coaching, mentoring and granting grants to female founders early in their entrepreneurial journey.

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She Runs It x digitalundivided: Launching the START program to empower women entrepreneurs of color in marketing, media and technology. (Graphic: Business Wire)

“Our Foundation Board selected digitalundivided as the launch partner for this accelerator because of its track record of propelling Latina and Black women entrepreneurs into successful new business ventures,” said Lynn Branigan, President and CEO of She Runs. It. “We’re focusing on women of color because our industry is deeply under-indexed to those workforce populations,” Branigan added, citing the organization’s #Inclusive100 research that points to declining black representation. and Latin in industry. “This program is designed to bring to life the powerful ideas and emerging business concepts of women of color for our industry.”

The cohort of 10-15 people will be selected by a panel of industry leaders from marketing, media and technology. Participants will be matched and mentored individually by the She Runs It Foundation Board of Directors and other industry mentors in a 10-week program designed specifically to give innovative founders the support and guidance they need. access to the business tools and strategies needed to turn their ideas into reality. . Applications are available online and must be completed by August 7, 2022.

“Our START program is digitalundivided’s premier entrepreneurship program that supports hundreds of early-stage female founders of color over the years as they take their business ideas to the next level,” said Lauren Maillian, CEO from digitalundivided. “Our She Runs It x digitalundivided: START Program marks the first time we’ve partnered with this initiative with a focus on recruiting female entrepreneurs in marketing, media and technology. This partnership will help jump-start their emerging businesses at a pivotal time, as the pandemic continues to drive rapid industry disruption and workforce shifts.

The program will conclude with a demo day in early December where selected entrepreneurs will present business plans and funding proposals to industry leaders.

The two organizations have partnered to bring this START program to the marketing and media industries in the wake of the global pandemic, which has forced many women into retirement or out of the workforce altogether. The goal is to provide a timely resource to pandemic-affected women of color looking to get their businesses off the ground.

“We couldn’t have had a better partner than digitalundivided,” added Branigan. “Its impact has been seen across the entire startup ecosystem, influencing how venture capital firms are founded and operated, how entrepreneurs find resources and mentors, and how ecosystem is moving towards racial equity.”

For more information on the program and means of partnership, please contact [email protected]

About She Runs It

Founded in 1912 as Advertising Women of New York (formerly AWNY), She Runs It is a 501c3 organization that exists to pave the way for women of all backgrounds, experiences and ethnicities to lead at all levels of marketing, media and technology. Membership stands at more than 7,000 women, men and corporate alliance partners spanning 38 states and 9 countries. To learn more about She Runs It, visit

About digitalundivided

Founded in 2012, digitalundivided is the leading nonprofit leveraging our data, programs, and advocacy to catalyze economic growth for Latin and Black women entrepreneurs and innovators. Our goal is to create a bigger world where all women of color own their work and their worth. Our mission advances the entrepreneurial ecosystem, to increase funding, access and opportunity for women of color in business and innovation. We were the first to launch authoritative research on the state of Latina and Black female founders with the ProjectDiane report. ProjectDiane’s legacy inspires our expanded research efforts, led by women of color and focused on women of color in entrepreneurship and the businesses they lead. Our programs – START, BIG Pre-Accelerator, BREAKTHROUGH, Do You Fellowship and the new C-Suite – mobilize the community, the best resources, advice and investments to support women of color founders at all stages of their entrepreneurial journeys and financing. digitalundivided’s work is based in the United States, but our impact in promoting inclusive innovation resonates globally. For more information, visit: and follow us on Twitter (@digundiv), Instagram and Facebook (@digitalundivided).

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CONTACT: Chanel Cathey

undivided digital

[email protected]

Kristen Bryan

She directs it

[email protected]



SOURCE: undivided digital

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PUBLISHED: 06/15/2022 12:00 PM / DISK: 06/15/2022 12:02 PM